INTERNATIONAL: Israel Startup Redefine Meat will begin offering 3D-printed plant-based “meat” products at select high-end restaurants in Europe. The company has made the announcement on Tuesday, also unveiling what it called “the world’s first” whole cuts that resemble lamb and beef cuts.

Israeli startup firm Redefine Meat on Tuesday has expanded operations into Europe where it hopes to reach thousands of restaurants by the end of next year. It has served for the first time its plant-based whole cuts of alternative meat.

The 3D-printed beef substitute was rolled out in Israel, as well as Germany, the Netherlands and the United Kingdom. A mix of soy and pea protein, chickpeas, beetroot, nutritional yeasts and coconut fat, it mimics flank steak, which is also known as bavette. The company has claimed to have “cracked the holy grail of the alternative meat industry,” which is largely producing minced products that often lack the fibrous texture found in animal meat.

Redefine Meat’s range of products, called New Meat, now includes the whole cuts, plus burgers, sausages, lamb kebabs, and ground beef as it hopes to become “the world’s largest meat company by offering every single cut that a cow does.” The company works with about 150 restaurants in Israel, working on a launch in the US and Asia.

As technology advances and improves the taste and variety of alternative meats, sales in the sector could reach $140 billion by 2029, about 10%of the world meat market. Redefine Meat uses 3D printers and “ink” to “print” the steaks. The firm aims to sell the printers and the cartridges to meat distributors worldwide, who will both print and distribute the meat once produced.

The “ink” is made of plant-based ingredients similar to what a cow eats. It contains proteins from legumes and grains, to create the muscle texture of the alternative meat. It also contains fats from the plants, to mimic the beef fat, and natural flavors and colors, to mimic the blood factor in meat and its juiciness.

^{PHOTO: PEOPLE EATING ALTERNATIVE MEAT AND COMMENTING, FILE FOOTAGE SHOWING PROCESS OF PRINTING MEAT AND LAB, INTERVIEW WITH CO-FOUNDER OF COMPANY, FOOTAGE OF LAUNCH EVENT IN LONDON AND INTERVIEW WITH CHEF MARCO PIERRE WHITE}